What Training Can Learn From Marketing
Captivate, Engage, Inspire – Like a Marketing Pro
What if learners looked forward to your training
like they do their favourite brands?
This month, we’re borrowing a few clever ideas from the world of marketing – to help you bring more energy, connection, and engagement to your training. From attention-grabbing openers to anticipation-building techniques, we’ll explore how marketers create curiosity, build momentum, and tap into people’s aspirations – and how you can bring that same spark to your training.
Expect To (but not limited to)...
- Apply modern visual techniques to grab and hold attention.
- Build slides that prompt interaction – not just passive viewing.
- Replace outdated formats with clean, flexible layouts.
- Bring your slides in line with how today’s learners engage and learn.
Before You Begin
Below are the 3 messages sent prior to the start of the training. Please read each of them before watching the recording.
You can click on each image to enlarge it - then click the back button to return to this page.
Message sent 2-days before the module
Message sent 1-day before the module
Message sent on the day of the module
Recording
Recording Timestamps - click any timestamp to jump to that part of the recording
00:00 - Welcome and Marketing Slogan for what learners want from this training (Opening)
04:48 - Know Your Audience - Building A Learner Persona.
12:17 - Build Anticipation - going beyond typical priming.
22:03 - Capture Attention - including a great review technique.
27:41 - Maintain Interest.
34:20 - Make The Message Stick - including a review/close activity using sound.
42:21 - Follow-up - Like a Marketer.
52:05 - Close - Your Next Marketing Campaign.
Resources
- The 3 TikTok videos as examples of Building Anticipation
- CapCut - The application used to create these TikTok style video ( https://www.capcut.com ).
To follow Christophe's training on TikTok (French) - https://www.tiktok.com/@christophe.peger
- Click here to view a Trainer's Tip on adding testimonials to workbooks.
- Click play (below) for the sound of 'What Training Can Learn From Marketing'. Some members were unable to make the sound due to their headphones so it's a little sparse, but you get the idea.
- Click here to download a 'Training Campaign Plan' template for your next workshop.
Team Request To Me ...
To create a TikTok follow-up with 'What I learned from this training'. So here it is ...
